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MAGNA-FYI January 2017
Download the full PDF
Download the full PDF
Magna Presents Chopped for Chop at the Borgata
Record Retrieval
Jury Evaluator
Magna Legal Services March Madness CLE
Jury Confirm
Magna Online Office
Best of 2016
Magna Legal Services
Magna-Fy Staff
Peter Hecht
Editor-In-Chief
Kelly Maiberger
Designer
Back Issues
Featured Articles - January 2017
Editor's Note
CHOPPED 2016 Conference
How Jury Shadowing can Solidify your Victory
Top 10 Litigation Consulting Tips
Q&A with Mark Aarons
Editor's Note
Peter Hecht
To our clients, friends, supporters, employees and court reporters, I want to wish you all a Happy New Year!

So judging by the cover, you have probably concluded that team Magna is celebrating our first two digit birthday, or perhaps better said, our big 10 year anniversary. I know it may sound cliché, but it really does feel like yesterday that I was sitting in a conference room with Mark Calzaretta making all our Jerry Maguire phone calls.

So where are we now? Well, for starters, thanks to our loyal clients and staff, we have won dozens of awards in the Legal Intelligencer, National Law Journal and The New York Law Journal. We’ve built a nationwide network of court reporters that have allowed us to cover depositions in every US Zip Code and we have launched new online jury research tools that have changed the way the legal and claims community uses focus groups and mock trials.

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Conference Photobook
Photo Gallery
Photo Gallery
How Jury Shadowing can Solidify your Victory
Empaneling a shadow jury is an effective method of providing your legal team with real-time feedback on the reactions of the actual jury. A shadow jury is a group of people whose personal characteristics match those of the real jurors on a case as closely as possible. This matching goes beyond mere objective demographics. Through a questioning process similar to voir dire, organizers select shadow jurors for their life experiences, attitudes and opinions that reflect those of specific jury members. The shadow jury attends every day of the trial, hearing the same arguments and seeing the same evidence as the real jury. At the end of each day, the jury consultant debriefs the shadow jurors to find out their reactions to that day’s trial proceedings, and they deliver that information to your team. Based on these ongoing responses, your team may adjust the emphasis, method or framing of your case. The following four points show the key benefits that a shadow jury can offer you:

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Top 10 Litigation Consulting Tips
Leonardo Durán
“The benefits of jury research can be dramatically heightened by conducting research earlier than the “eve” of trial. An early mock trial can help you use the discovery process to assess and refine themes. In a high value case, early research allows you to conduct iterative research exercises if needed, to tackle thematic problems more quickly, and to find out if you are taking a wrong turn.”

“Be clear on what constitutes clear visual communication. Visual communication is not just "graphics": it's about distilling the facts and information in your case down into a clear, concise visual story that both teaches and persuades. Just because someone knows how to use graphics and illustration programs does not mean they have the knowledge or skillset to craft a strong visual message. Conceptual development is key, and getting the message across should always be the design priority.”

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Q&A with Mark Aarons
Depositions
What did you want to be growing up?

An electrical engineer. I was a ham radio operator and built a linear amplifier when I was 13. My high school guidance counselor said there was no future in electronics. It was probably one of the worst pieces of advice given to a student. This was in the 1970s, and the counselor thought that soldiers coming back from the Vietnam War with that training would take all the jobs. It was mostly TVs and radios in those days; there were no personal computers yet. But the counselor had no foresight into how the world might change. The guidance counselor should have said, “Follow your passion.”

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